As of this January, 90% of American adults own a cell phone, and 81% use their phones to send or receive text messages.
Most people keep those phones within arm’s reach all day—and night. On average, they look at their phones 150 times each day—whether or not a call, message, or alert has come through. In fact, 75% of Americans won’t even make a trip to the restroom without that connection to the world.
While this reliance on technology can be a challenge to overcome when leading a worship service or teaching a room full of teens, churches can take advantage of the texting craze to communicate with their people.
Texting can be quick—for both the sender and the receiver. Traditionally limited to 160 characters, texts can communicate a brief message in a matter of seconds. And unlike emails that may go unnoticed for hours or days, they’re usually read within 5 seconds.
That’s why text messages are ideal for short, timely alerts like cancellations, reminders, and emergency notifications. If a service is cancelled due to icy roads or a small group has to switch its meeting location last minute, shoot a quick text to all participants. The timeliness of these mobile communications can prevent the frustration of people showing up to an empty building because they didn’t get the memo.
Texting doesn’t have to replace all other methods of reaching people—it can complement your existing communication process. For years Facebook stood as one of the greatest ways to notify people of urgent information. But with recent algorithm changes, your updates are getting through to fewer and fewer people. So adding a text to the mix will increase the number of people you can reach in just a short time.
While texts should be concise, sometimes you might want to expand upon the message. You can include links to more detailed information on your website—and now that 58% of cell phone owners have a smart phone, many people can easily access those links. They’re actually almost five times as likely to follow that link in a text message rather than an email.
Whether you’re contacting 7,000 church attendees or 15 small group members, mass texting can simplify the communication process. This tool is available as a free resource from Elexio for churches that use our ChMS. You can text everyone in the church who has a mobile phone number listed, or communicate with a smaller group or list of people based on certain criteria. It’s a fast and flexible way to stay connected with your community.
Before you get started…
Have people opt in to receive your texts or at least inform them that providing a mobile phone number will automatically sign them up for those alerts unless they opt out. Some people don’t have unlimited texting and could be faced with unexpected fees if you don’t give them proper notice.
Although you want to maintain this form of communication, make it easy for people to opt out of texts if they prefer other contact methods.
Properly manage the phone numbers in your database so you’re not trying to text a landline or a phone that can’t receive text messages.
Don’t spam people with repetitive, unimportant text messages. People will quickly opt out to avoid these annoying texts.
Avoid the junior high text talk—TTYL, LOL, JK—but do get to the point and keep messages as brief as possible. Always proofread before you hit send and look for any spelling errors.
Remember that texting is ideal for brief, time-sensitive alerts that don’t require a personal interaction. Don’t send long texts that might break into multiple messages or discuss serious issues that demand a face-to-face conversation.
Consider the demographics and technical ability of your individual church community before implementing this strategy. Texting is probably not the best solution if your congregation still prefers rotary phones. Do they own cell phones and know how to text? Is mobile the best way to reach them?
When you’re in a pinch and need to reach your church community fast, why not send the message directly to their fingertips?
Check out some more information on texting and mobile technology for the church:
Organizing your church doesn’t have to be painful! To match the great work you’re already doing in your church, you need a great ChMS that can keep up with and allow your team to fully express who you are as a church community.